by James Scott | Sep 27, 2018 | content marketing
Psychology – the study of the human mind and resulting behaviors. In other words, what triggers certain behaviors in humans? It was only natural that those involved in persuasion, and specifically in sales, would begin to use the principles of psychology to influence...
by Derek Iwasiuk | Dec 15, 2017 | content marketing
Almost always, people seek the feedback and follow the actions of others to guide them in their purchasing decisions. Can you remember the last time you bought something online without looking at some product reviews? You cannot deny the fact that the opinions of...
by Derek Iwasiuk | Sep 8, 2017 | content marketing
Every content marketer knows how frustrating it can be to spend long, painstaking hours of writing and rewriting a piece of content, only to find out that it didn’t get as much reach as expected. Don’t get me wrong – just because your content hasn’t gotten many...
by Derek Iwasiuk | Sep 1, 2017 | content marketing
It’s no secret that publishing content on a regular basis is the key to attracting readers to your website. However, not all pieces of content on the web are alike. Some hook your audiences while others lull them to sleep. Because millions of blog posts are now being...
by Derek Iwasiuk | Aug 30, 2017 | content marketing
Also, your readers gravitate towards the news for the same people, even if it’s not about your niche. Aside from newspapers and TV, people can access news on social media, among many other channels. In fact, according to Pew Research Center, six out of ten...
by Derek Iwasiuk | Aug 14, 2017 | content marketing
One of the best ways to build your online business is to establish trust with your audience. You won’t be able to sell your products and services or get more people to read your blog if they don’t trust you or know anything about you. To bridge the gap...
