by Derek Iwasiuk | Mar 9, 2018 | Uncategorized
Launching a content marketing strategy can be a scary proposition for some brands especially for startups. Make a couple of mistakes, and you end up falling flat on your face. The rewards, however, is worth the risk. A smart plan will take your company to the next...
by Derek Iwasiuk | Mar 7, 2018 | SEO
Businesses that want to build an online presence know what it means to appear on SERPs. Showing up on Google can bring them traffic and conversions especially if they obtain higher rankings. The competition is getting fiercer now that people prefer using a search...
by Derek Iwasiuk | Mar 5, 2018 | SEO
Spoiler alert: BOTH are equally important. People should realize by now that SEO and content marketing exist within the same ecosystem. While SEO can refer to a number of tasks and processes, content marketing is an integral part of that. The confusion is a direct...
by Derek Iwasiuk | Mar 2, 2018 | SEO
Anyone doing keyword research with understanding search intent is running a fool’s errand. Don’t even bother. Most purchases happen online these days. But there are many steps between a user’s first search and concluding a transaction. A buyer would likely make...
by Derek Iwasiuk | Feb 28, 2018 | SEO
Often, I get calls from clients who need help with SEO. They tell me that despite building a “beautiful” website, they didn’t receive the amount of traffic they expected. In other words, they had problems with rankings. So I conduct a comprehensive website audit....
